




Macy's Search Strategy
The 2019 Search strategy and roadmap that describes the long term vision, recommended areas of investment for search and the short term roadmap.
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Search Ranking
This is a Business Intellignence project on Expedia's ranking algorithm for search results. The project recommended a better ranking of results based on search criteria and likelihood of purchase based on customer profiles.





Macy's Query Understanding
Data Analysis one type of queries and causes of zero results and strategies to address bad queries.
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Macy's Search Ranking
A Machine Learning driven approach for ranking search results the takes into account context, personalization and trends
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NOOK
A Consumer Behavior project on Nook by Barnes & Noble. We found it to be an intriguing problem to research the key reasons for Nook’s sales lag when compared to its closest competitor and also wanted to understand what consumers are looking for in the relevant digital devices ecosystem.
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On the Go...
A new product idea that provides an employee options on the corporate menu and pick a meals that suits his/her goal of fitness and have the meal delivered.
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The Link
A new product idea that provides caretakers of individuals with ASD and dementia peace of mind and gives wearers a safety net by tracking them, giving emergency notifications and providing a panic alarm system.